It’s not easy to pinpoint why some entrepreneurs succeed in building attractive and influential brands—brands that often thrive globally and change our lives. But it’s not hard to see why so many who try end up failing. I believe it’s because they invest their energy in the wrong things.
They care about growth and scaling, about building a better future, about quality and fairness—yet something is missing.
In business, the how is obviously very important, but the why is just as important. Perhaps even more so.
Why Do You Want to Be an Entrepreneur?
To share your knowledge, ambitions, and ideas?
To realize your potential?
To help people?
To feel important?
To break free from being an employee?
To build something that outlives you?
To earn a good income and provide financial security and leisure for your family?
To have fun?
To create a community and influence people?
All of these are great reasons to start a business and become an influential figure in the market. But did you notice what’s not on the list?
The Entrepreneurial Intention
Entrepreneurship has become trendy. Many people call themselves entrepreneurs who, in reality, are not. They should call themselves something else—before they damage the reputation of true entrepreneurs. Just as reckless brokers tarnished the reputation of genuine real estate agents. Or as self-proclaimed “lifestyle coaches” undermine the credibility of qualified trainers and respected mentors.
From my own experience and observation, I can say this: starting a business purely for money is not the path to success. If your intention comes from the wrong place, customers may trade with you, but they won’t recommend you to others.
And if you aren’t passionate enough to make others talk about you with enthusiasm and admiration, then you’re simply taking up space that belongs to someone who truly cares—someone who will eventually replace you.
The people we admire most today—those at the peak of financial and personal success—all share, in my view, three fundamental traits:
- Commitment to service
- The desire to provide value
- A love of growth and learning
Being honest with yourself pays off here as well. It makes life easier for you—and often for the people you care about.
